Darina Charikova

With over a decade of experience managing corporate accounts across multiple sectors, Darina leads Promotify’s overall vision and client strategy. Her background in Media Communications and Psychology from one of the UK’s leading universities allows her to combine strategic thinking with a deep understanding of human behavior — a unique approach that ensures every staffing solution aligns seamlessly with each brand’s identity. Darina’s focus is on building trusted client relationships and delivering tailored teams that act as a true extension of the brand, creating impactful experiences that leave a lasting impression.