Games of the Future - RoadShow
2026
The Games of the Future is a global Phygital sports initiative that combines physical sports with digital gaming experiences. To increase awareness and drive participation, Promotify deployed experienced promoters across high-footfall locations in the UAE.
Our team actively engaged students, professionals, and the general public by explaining the concept of Phygital sports, guiding participants through various interactive games, and creating an energetic on-ground presence aligned with the event’s innovative spirit. The activation required strong communication skills, technical understanding of the games, and the ability to engage diverse audiences across different environments.
The campaign successfully generated curiosity, interaction, and excitement around the Games of the Future, reinforcing its presence across Dubai and Abu Dhabi ahead of the main event.
To support the Games of the Future outreach campaign, Promotify designed and executed a structured on-ground engagement solution across Dubai and Abu Dhabi.
We deployed trained, brand-aligned promoters capable of clearly explaining the Phygital concept, guiding participants through interactive games, and maintaining high engagement levels in diverse environments such as universities, corporate offices, exhibitions, and shopping malls.
Our team focused on:
This approach ensured consistent brand messaging while creating an interactive and memorable experience at every location.
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The campaign successfully increased awareness and engagement for the Games of the Future across multiple touchpoints in the UAE.
Key outcomes included:
The activation reinforced the innovative nature of the Games of the Future and contributed to sustained interest leading up to the main event.
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Developed by Promotify ME
